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Mystery shopping and its use in retail
Jech, David ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
The aim of my thesis is to describe the condition and form of using Mystery shopping at Globus. Particulary the use of this method of research that captures the behavior, appearance, product expertise and actions our staff in contact with the customer, as a useful tool for obtaining informations about the weakness and strengths of our services, behavior our employees, the possibility of differentiation from competitors and also as a tool for development and employee motivation.
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In-house affiliate program support software
RUCZKOWSKI, Lukáš
This thesis deals with a proposal for software supporting in-house affiliate program. The theoretical part explains the issue and advantages of affiliate marketing. Proposal for the software is made in the practical part, based on analysis of the existing solutions. Special emphasis is put on the solution of conversions tracking. The result of my thesis is an application model which allows us to clearly define requirements for the developing system and gives better idea of any other potential costs for its implementation.
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Discount trades
Hejl, Jiří ; Jandoš, Jaroslav (advisor) ; Kafka, Daniel (referee)
This work is focused on the collective discount trades on the internet. The main goal of this paper is to describe the concept of collective buying, campaign process on daily deals website and analyze the experience of consumers and merchants. The first chapter deals with the history and origins of collective buying on the internet and beyond. The second chapter deals with the concept of collective buying. It also describes marketing activities the daily deals websites and the role of aggregators. The third chapter describes the situation and market developments in the world and particularly in the Czech Republic. The fourth chapter is focused on different perspectives of the participants of discount shopping. The fifth chapter covers the legal and ethical aspect. The sixth chapter describes the process of campaigns on the deal of the day website along with case studies. In the seventh chapter the work deals with the analysis of the research carried out between buyers and sellers on the daily deals website.
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Credit card payments
Andr, Ondřej ; Matuštík, Ondřej (advisor) ; Kalina, Jaroslav (referee)
Credit card payment is today one of the most spread method of buying stuff and services on-line. One of the main goals of every merchant in a payment process is to secure these transaction corretly so that customer's personal information couldn't be misused and his bank account couldn't be manipulated. The security of this type of buying devide society into two main groups -- one that question it and you can feel a fear there, and the other group, where people willfully claim, that paying on-line with a credit card is absolutely safe these days. This work deals with the possibilities of on-line payment's security, defines instruments for security improving, the present and future world known trends, and introduce methods, by which fraud can gain and misuse your personal information.
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